(click here to read a summary of this post)

 

Casanova is notorious for being history’s greatest seducer. As a travelling wanderer, Casanova lived in 18th century Venice.

When we mention his name, ‘Casanova’, you may get the impression that he was someone who was an 18th Century Ryan Gosling…

Ravishingly good looking, silver-tongued and could strum a woman’s heartstrings like a skilled pick-up artist.

But that was far from the truth.

In fact, he had a dark complexion, a large forehead and a prominent beak that would remind you of an awkwardly large penguin with his powdered wig resting comfortably on his crown.

His strongest feature, however, was his persistence.

If Casanova spotted an attractive member of the opposite sex, he would sometimes spend months courting her – as that was the norm of dating back in the day.

30 months of courtship for 30 minutes with a courtesan, without a single dime spent would be worth it for Casanova.

And as a seasoned player of the game, Casanova had an Ace up his sleeve: he understood human psychology and what makes someone ‘irresistible’.

One night, Casanova walked into a bar and saw a dazzlingly gorgeous young actress.

He immediately falls head over heels for her and with eyes like a hawk, he observes her from afar.

Without actually speaking to her, he noticed something unique about her.

Despite being what we call these days as ‘drop dead gorgeous’, the actress had a speech impediment – she had a lisp.

And she couldn’t properly pronounce words that had the letter ‘R’ in them.

So without even introducing himself, he goes home.

And spends the next 3 nights writing a play with that actress in mind as the lead.

But it was a very special play…there were no words with the letter ‘R’ in the entire script.

Three nights later, he returns to the bar, presents the script to her and well… succeeds in his seduction.

Looking back, what Casanova COULD have done, was that he could have sponsored her speech therapy sessions, which probably would have sent the message of: ‘You’re flawed, but I can help you fix it’.

But instead, he presented her with a play that was penned and personalized just for her.

And that conveyed: ‘You’re perfect as you are, and you shouldn’t change a thing.’

Ingenious, infatuating, irresistible.

Hook, line and sinker.

Fill The Unmet Need

The lesson here is – to be irresistible: find out your audience’s unmet need.

And fill it like no one else can.

We all have desires.

Desires stem from unmet needs.

Being charismatic is being able to deduce the needs of your audience and to put it as simple as possible: give them what they want.

It’s not rocket science.

It’s human psychology.

Simple truths, yet profound benefits… if you know how to apply and execute on such ideas.

So while you may be wise enough to not let a fool kiss you, do not let a kiss… fool you.

For you never know if you may be lured into the snare of a carefully cunning, modern-day, 21st Century Casanova.

Summary

To be irresistible: find out your audience’s unmet need.

Being charismatic is being able to deduce the needs of your audience and give them what they want.

(click here to read a summary of this post)

 

Casanova is notorious for being history’s greatest seducer. As a travelling wanderer, Casanova lived in 18th century Venice.

When we mention his name, ‘Casanova’, you may get the impression that he was someone who was an 18th Century Ryan Gosling…

Ravishingly good looking, silver-tongued and could strum a woman’s heartstrings like a skilled pick-up artist.

But that was far from the truth.

In fact, he had a dark complexion, a large forehead and a prominent beak that would remind you of an awkwardly large penguin with his powdered wig resting comfortably on his crown.

His strongest feature, however, was his persistence.

If Casanova spotted an attractive member of the opposite sex, he would sometimes spend months courting her – as that was the norm of dating back in the day.

30 months of courtship for 30 minutes with a courtesan, without a single dime spent would be worth it for Casanova.

And as a seasoned player of the game, Casanova had an Ace up his sleeve: he understood human psychology and what makes someone ‘irresistible’.

One night, Casanova walked into a bar and saw a dazzlingly gorgeous young actress.

He immediately falls head over heels for her and with eyes like a hawk, he observes her from afar.

Without actually speaking to her, he noticed something unique about her.

Despite being what we call these days as ‘drop dead gorgeous’, the actress had a speech impediment – she had a lisp.

And she couldn’t properly pronounce words that had the letter ‘R’ in them.

So without even introducing himself, he goes home.

And spends the next 3 nights writing a play with that actress in mind as the lead.

But it was a very special play…there were no words with the letter ‘R’ in the entire script.

Three nights later, he returns to the bar, presents the script to her and well… succeeds in his seduction.

Looking back, what Casanova COULD have done, was that he could have sponsored her speech therapy sessions, which probably would have sent the message of: ‘You’re flawed, but I can help you fix it’.

But instead, he presented her with a play that was penned and personalized just for her.

And that conveyed: ‘You’re perfect as you are, and you shouldn’t change a thing.’

Ingenious, infatuating, irresistible.

Hook, line and sinker.

Fill The Unmet Need

The lesson here is – to be irresistible: find out your audience’s unmet need.

And fill it like no one else can.

We all have desires.

Desires stem from unmet needs.

Being charismatic is being able to deduce the needs of your audience and to put it as simple as possible: give them what they want.

It’s not rocket science.

It’s human psychology.

Simple truths, yet profound benefits… if you know how to apply and execute on such ideas.

So while you may be wise enough to not let a fool kiss you, do not let a kiss… fool you.

For you never know if you may be lured into the snare of a carefully cunning, modern-day, 21st Century Casanova.

Summary

To be irresistible: find out your audience’s unmet need.

Being charismatic is being able to deduce the needs of your audience and give them what they want.